Innovative research fittingly uses avatars or “virtual hosts” to poll the public According to a study by Millward Brown, conducted through the innovative use of avatars, or “virtual hosts,” Avatar is favored by the public to win the Academy Awards’ most coveted honor, Best Picture. The study also reveals that Invictus produced stand-out choices for Best Actor and Supporting Actor and that Sandra Bullock is favored for Best Actress. In what looks to be a huge year for the awards, 68 percent of